Meet Randy Rohde — The News Guy Reshaping Digital PR and Brand Visibility
Within the ever-evolving field of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde has established himself as a widely respected PR expert who assists companies build authority, dominate search rankings, and land placements across more than 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's career path is anything but conventional. Holding degrees from schools such as Michigan Ross, he started out in retail operations — managing national retail locations, leading multiple store locations, and eventually directing operations for two national retail companies.
The itch to create something from scratch never went away. With a team of partners, he launched a national service provider, sold it, started another, then relocated to Cleveland, Ohio, where he scaled a website company to operate in five states — and sold that business as well. In the midst of all this that he became captivated by digital marketing.
What The News Guy Brings to the Table
Now, Rohde operates 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he provides a full range of services designed to generate measurable outcomes for businesses.
His flagship service is press release distribution, placing stories across major media outlets including AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde also provides expert guest posts on leading publications, SEO and local SEO strategies, white-hat link building campaigns, and PPC campaign management.
A Forward-Thinking Approach to AI and PR
Perhaps the most forward-thinking aspect of his work is his pioneering approach to AI search visibility. He treats press releases as a form of influence over AI systems — enabling businesses to influence what AI systems like Google AI Overviews, ChatGPT, and Perplexity say about their business. This forward-looking methodology gives businesses a distinct advantage in an increasingly AI-driven digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's reach goes well beyond client work alone. He hosts dual podcast shows — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series spotlighting entrepreneurs and small business owners.
On the speaking circuit, Rohde has presented at notable gatherings across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on numerous podcasts such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde carries IMDB credits as a producer, actor, and director — proving he can bring stories to life both in film and in business.
Building Digital Trust, One Press Release at a Time
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For businesses looking to establish trust, rise in the search results, and stay ahead of the curve, Randy Rohde and The News Guy provide a strategic advantage.